Ever since Instagram stories started taking off, users have found all sorts of fun ways to add character to their messages. From fun fonts to stickers, there’s a lot of room for creativity and personality injection. That being said, we don’t always have the time to figure out how to do it. If that sounds like you, check out some of these apps to jazz up your Instagram story game.

1. Later

We’re always encouraging Instagrammers to use Later because it’s an all-in-one, user-friendly app that really helps you push out quality content. Later helps you schedule your Instagram content in advance because — let’s be honest — not many people have a ton of time on their hands to be able to upload everything manually.

2. InShot

If you’re looking to get really creative with your stories, InShot may be the app you’ve been searching for. With InShot, you can add filters, play with color, and add stickers and fun text overlays. The best part is InShot helps you resize photos and videos, which really comes in handy when your aspect ratio is a bit off.

3. Over

Over is known as one of the first tools meant for “text over photos.” Seriously, they even tell you this on their site. But the product has evolved and taken on new uses. Over keeps all of your designs, logos, fonts and ideas in one place. So you can quickly upload beautiful stories without worrying about keeping your design consistent — that’s what Over does for you!

4. Canva

Canva is known as the site for “online design made easy.” Most content creators and influencers have used Canva at one point or another. It’s easy to use with its click + drag interface, unlimited color palette, and recommended design options. What it really does is it makes your life a lot easier (and cheaper) without the extra hassle of hiring a designer for your stories and posts.

5. Filmm

This one is great for the video lovers — it’s an app that gives you video effects and filters. Filmm has over 500 templates for you to choose from. Most people use Filmm specifically for their stories, but you can also use it for your feed and galleries.

6. Patternator

Have you ever seen a funny background and wondered how someone created it for their story? Chances are, they used Patternator — which is quickly becoming the go-to for content creators who want to stamp a unique background on their stories and posts.


If you asked us a few years ago about Instagram apps, we may have pointed you directly to VSCO. This app was a force to be reckoned with when it first came out. Now that more apps are entering the market, it doesn’t carry as much clout. That being said, VSCO is still a great way to add your own touch and get creative with your stories.

8. Magisto

Magisto is another online video editing tool that really changes the game for Instagram stories and videos. Perhaps the most interesting thing about Magisto is that it’s entirely powered by artificial intelligence. All you have to do is upload your video and choose a video editing style that you like — leave the rest to the Magisto wizards!

“If the metrics you are looking at aren’t useful in optimizing your strategy, stop looking at them.” All thanks go to Mark Twain for breathing life into that quote. With Instagram, it’s easy to forget that there’s a method to the madness, a strategy behind the beautiful photos. After all, it’s a highly visual app. For some, it may seem like Instagram relies purely on creativity and killer photography skills. Good news: it doesn’t. There’s a way to form a strategy for your Instagram game, and it starts with a little thing called the Instagram Analytics feature.

Do the numbers really matter?

The short answer is yes. The numbers absolutely matter; they drive your strategy and the success of your business. If you’re not looking back at the past performance to try to build future performance, you’ll plateau. No one wants that!

Using Instagram Analytics

First, it’s important you know that you have to have an Instagram business profile in order to utilize the analytics tool. It doesn’t take too long, though, and it’s definitely worth it. If you haven’t already, switch over to the Instagram business profile.

  1. Once you’re in, go to the menu icon in the top right corner of your profile. Its symbol is a group of three horizontal lines.
  2. Then, tap “Insights.” This will take you to a section where you can view your analytics using three tabs: Activity, Content, and Audience.
  3. Click around and have fun with it!


The Activity tab will tell you a lot about your overall reach. This is where you’ll see how many accounts you’ve reached over a period of time and the number of impressions you earned. When you’re curating organic content, this is key — because it will help you understand what’s working and what isn’t working. That way, you can keep improving so that eventually, you’re on an upward trajectory for your organic reach.


Head to the Content tab for a deep dive into your post-by-post content strategy. This is where you can analyze which posts are performing well with a side-by-side numeric comparison against other posts. You can look at CTAs, engagement, follows, saves, reach, website clicks, comments and more. You can also use this tab to look at the performance of your stories. The Content tab probably won’t give you a birds-eye view of numbers and your overarching strategy, but it will help you dissect the small details and the quality of your content — which is an important piece of your content strategy puzzle.


A lot of content strategists love looking at the Audience tab to better hone in their marketing strategy. Why? It helps you target your message (and sometimes totally reorient it) so that you’re getting to the right customers/users. Looking at this tab shows you who’s engaging the most — what they’re like, what they’re into, how they react to your content. And this helps you get a better idea of who the best target might be for your brand. With this tab, you can see things like age, gender, location, and typical activity time for your most active followers.

In the world of social media, Instagram Analytics is a powerful tool. It’s fairly easy to use, and with a little help (you can always call on us!), you can go a long way with your content strategy. Ready to dive in? So are we! Reach out, and we’re happy to help you.

  1. It’s 2020, which means Instagram is now officially celebrating double digits. That’s right—Instagram came around in 2010, so this platform is now 10 years old. Did anyone know whatInstagram would become? Probably not. But are most marketers aware of it’s power now?Absolutely.Instagram has been a game-changer for businesses, influencers, social media managers andcontent creators. Going into its tenth anniversary, it’s a good time to recap on top Instagramstatistics. Curious? Read along for the highlights (believe us, there are a LOT of numbers aboutInstagram growth, so we trimmed it down so you’d get the big ones).Instagram Active UsersFor a lot of apps, one of the most telling success metrics is the number of active users. It’s onething for someone to express interest or sign up, but to stay active? That means you pulledthem in and kept them around.As of 2020, Instagram stands at approximately 1 billion monthly active users. That’s about 37%of U.S. adults who have an Instagram account.Impact of Age
  2. Because social media is relatively new, we hear a lot about age demographic being a keyingredient in targeting your message. If your audience is predominantly made up of millennials,Instagram or Twitter are great ways to reach them. On the flip side, a target audience of folkswho are over the age of 60 may call for more traditional messaging—direct mail, phone calls,email, etc.About 50% of Instagram users are under the age of 34 years old, globally. Imagine a hugecurve, with most users between the ages of 16 and 34. We see a significant drop after 34, andthe trajectory continues downward from there. When we get to the eldest age group (anyonewho is olderthan 66), we see very few users—less than 3% of the population.Time Spent on the App
  3. We’re all guilty of extended scrolls and late-night stalking sessions. You know, the ones whereyou think you’re going on Instagram for 10 minutes, only to find yourself sucked into a vortex ofendless taps and scrolls for hours.Marketers find it helpful to knowhow long their consumers are spending on Instagramso theycan understand the sheer power of it. Because on average, Instagram users spend about 53minutes a day on Instagram. That’s 6-7 hours a week!International Instagram UsageInstagram is a global social media platform, and whether or not your business is internationaldoesn’t really matter. What matters is that you’re utilizing Instagram to boost brand awarenessfor your business, and that includes inside and outside of the U.S.So here’s the crazy thing:most of Instagram’s users are outside of the U.S.—89%, in fact. Thetop 3 countries are:Brazil, with 70 million Instagram usersIndia, with 69 million usersIndonesia, with 59 million usersKeep this in mind while you’re creating your content strategy because you may want to factor incurrent events and attributes of these countries.Gender
  4. A common misconception is that Instagram users are predominantly female. Why? We’re notsure because it’s actually split pretty evenly between men and women. 52% of Instagram usersare women, and 48% are men.That said, we can’t say that they use their Instagram profiles as regularly. On average, womenuse Instagram about 12% more than men do. Does this impact your marketingplan? Possibly,but your social media plan really shouldn’t be segmented by gender. You may segment youremail messaging by gender, or you may segment your social messaging by age—but usuallyyour social media should be gender agnostic.What’s the next statistic? We think it starts with you and your 100% bulletproof marketingcampaign this year. Keep up the great work and don’t forget to seek help and resources whenyou need an extra hand (we’ve got you covered!).